What’s next in food and drink?

Consumer behaviour in food and drink is shifting fast. Health optimisation, new functional expectations, changing flavour cues and cultural influence are reshaping what consumers want, and how categories will grow.

This free report brings together five macro trends that will materially impact food and drink categories in 2026 and 2027, outlining how senior teams anticipate change and make more confident category decisions.

Using large-scale social intelligence, the analysis highlights 200M+ consumer conversations across platforms including TikTok, Instagram and X to identify early signals of changing behaviour.